Accelerating Digital Journeys leveraging API Gateway

Businesses are getting disrupted digitally. One of the key challenges organization faces on the path to digital transformation is quick and frictionless customer & partner onboarding on their digital platforms. This often requires integration with multiple 3rd party services as well as internal systems. If not done efficiently it leads to inflexible systems and hence an increase in turnaround time.

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During our interactions with large BFSI organizations, they specifically highlighted the following issues/challenges on their path to quick digital onboarding journeys:

  1. There is a need to fast-track the digital onboarding journeys of customers and partners as they have limited time
  2. Digital front-ends should be de-coupled with integration logic through the use of a lean API Middleware layer built on a micro-services architecture
  3. Customer Onboarding is originating from various sources and channels - aggregators, partner portals, marketplaces, mobile, website, physical, and IoT devices. In order to capitalize on the market opportunities, a standardized way of consuming and exposing the APIs is required.
  4. A paperless journey requires integration and quick response from a multitude of 3rd party services such as eKYC, Credit Check, Bureaus etc.


InfoAxon’s API Pylon - an open-source API Gateway addresses these issues by standardizing the consumption of external services, and integration of internal systems while exposing key functionalities as services to external aggregators. This helps organizations provide a seamless & enhanced user experience for both customers as well as partners. Coupled with digital experience platforms such as Liferay, it delivers seamless omnichannel journeys in a simplified and engaging manner.


Digital Onboarding Journeys require a quick exchange of data between external services and underlying internal systems. Many times, the data needs to be transformed into a common format before being pushed to frontend channels such as web, mobile, and IoT devices.
 

API Pylon provides the following advantages to organizations embarking upon a digital transformation journey:

  1. Developed using NodeJS, built on API Facade pattern. Asynchronous and non-blocking architecture.
  2. API Pylon acts as a Gateway and provides the ‘Integration Glue’ to connect various systems with digital frontends such as Liferay DXP and fast tracks user digital journeys
  3. Decoupled Architecture: Decouple frontend channels from other systems and interface with them via APIs. Any business logic required outside of what the core backend systems provides should be built in the API integration layer.
  4. At the center of Digital Transformation is Personalization. API Pylon provides contextual information to create rich ‘segments of personas’ and ‘targeting rules’ to personalize user experience on digital front-ends.
  5. API Pylon is flexible enough to accommodate any new flow without affecting existing flows/connection points. 

API Pylon leads to the following business benefits:

  1. Unified Experience across multiple channels for a differentiated customer, partner, and employee-customer experience leading to enhanced customer services
  2. This leads to easier & faster onboarding of customers from third-party platforms; smoother integration with third-party providers of KYC, Credit solutions; and expanded digital distribution of financial services through marketing and distribution partners.
  3. API Pylon sits on top of your microservices unlocking the true value of APIs. Gives you Agility, Flexibility & Speed
  4. Through API Pylon, integration follows a standard and will not be dependent on who is consuming the APIs. This will increase the re-usability of the services and the middle layer would be independent of any changes in the front end.
  5. It enables seamless information exchange within the business, making it feasible to create a Single View of the Customer
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